Google email: Interest based AdSense ads

Hi,

We're writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site's privacy policies. You'll also see some new options on your Account Settings page.

Interest-based advertising will allow advertisers to show ads based on a user's previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. "sports enthusiast"). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, we will add them to the "sports enthusiast" interest category. To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310.

As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at https://www.google.com/adsense/support/bin/answer.py?answer=100557 to ensure that your site's privacy policies are up-to-date, and make any necessary changes by April 8, 2009. Because publisher sites and laws vary across countries, we're unfortunately unable to suggest specific privacy policy language.

For more information about interest-based advertising, you can also visit the Inside AdSense Blog at http://adsense.blogspot.com/2009/03/driving-monetization-with-ads-that.html.

We appreciate your participation and look forward to this upcoming enhancement.

Sincerely,

The Google AdSense Team

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Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

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Google AdSense Referrals Program is Retiring

Hello,

Thank you for participating in the AdSense Referrals program.
We’re writing to let you know that we will be retiring the AdSense
Referrals program during the last week of August. We appreciate
your patience during this transition and here are some alternative
options to consider:

* Google Affiliate Network: As part of the integration of
DoubleClick, the DoubleClick Performics Affiliate Network will now
operate as the Google Affiliate Network for advertisers targeting
users located in the United States. Similar to the AdSense
Referrals program, the Google Affiliate Network enables publishers
to apply for advertiser programs and get paid based on
advertiser-defined actions instead of clicks or impressions. For
further details, please visit:
www.google.com/ads/affiliatenetwork.
* AdSense for content ads: If you have less than three AdSense
for content ad units on a page, you may wish to replace the
referral ad units with standard AFC ad units.


If you currently use referral ads, either to promote Google
products or offerings from AdWords advertisers, AdSense Referrals
code will no longer display ads beginning the last week of August.
We encourage you to take the following steps before the product is
retired:

* Remove the referral code from your site(s): Please take a
moment to remove all referral code from your sites before the last
week of August, so you can continue to effectively monetize your
ad space.
* Run and save all referrals reports on your desktop: Create
and save all reports related to the referrals program on your
desktop, so you continue to have access to your valuable campaign
information


Why is this happening?
We're constantly looking for ways to improve AdSense by developing
and supporting features which drive the best monetization results
for our publishers. Sometimes, this requires retiring existing
features so we can focus our efforts on the ones that will be most
effective in the long term. For this reason, we will be retiring
the AdSense Referrals program. If you have any additional
questions, please visit our Help Center:
http://www.google.com/adsense/support/bin/topic.py?topic=14882

Sincerely.

The Google AdSense Team

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Email preferences: You have received this mandatory email service
announcement to update you about the retirement of an AdSense
feature.

Google Inc.
1600 Amphitheatre Parkway
Mountain View, CA 94043

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